During my time as a Web Designer for Hyundai Motors Brasil, I played a key role in enhancing the digital experience across the brand’s online platforms. My daily responsibilities included managing content through AEM, where I streamlined the authoring process to ensure seamless updates and content accuracy.
In UI design, I developed visually compelling, user-friendly interfaces that aligned with Hyundai's brand guidelines. I worked in direct collaboration with AEM developers to ensure pixel-perfect components and conducted usability testing to optimize design functionality. Additionally, I focused on page optimization, improving load times and overall site performance to ensure smooth, responsive interactions across all devices.
These efforts led to significant improvements in engagement, including increased click-through rates and user retention, directly contributing to a rise in online inquiries and conversions, and supporting Hyundai Motors Brasil in meeting its digital marketing objectives.
2 years
User Interface + AEM Authoring