While working on the launch for BMW M, I was tasked with creating a simple yet high-converting iFrame for their website, specifically focused on the BMW X6 M Competition M 50 Years and BMW M3 Competition M 50 Years models. The challenge was to design a seamless user experience within the iFrame to support the car reservation process, ultimately leading to purchase conversions.

For the BMW M launch, I crafted a clean, intuitive interface that highlighted the key features of both vehicles while integrating calls to action for users to easily reserve their preferred model. The iFrame was designed to blend seamlessly with BMW M’s existing page layout, ensuring a cohesive user journey from exploration to reservation.

This approach yielded impressive results. On the launch day, BMW opened an exclusive website for selected customers, offering 25 units of the M3 Competition M 50 Years and 25 units of the X6 M Competition M 50 Years, priced at R$ 869,950 and R$ 1,150,950, respectively. According to Michele Menchini, BMW Brazil’s commercial director, "The models were offered before production was confirmed in Germany, and sales sold out in 12 minutes" .